GenTX Day 2012 Recap
GenTX Day 2012 Was a Huge Success!
Thanks to you May 4, 2012 was the biggest GenTX Day yet! Communities all across Texas came together to show their united support for the students of Generation TX as they take that next step to pursue higher education, acquire career skills and pursue their dreams. Supporters everywhere got involved by wearing their favorite college T-shirt, and this simple, visible act showed students and families that higher education is important and attainable, and created opportunities for people to share their own personal story, choices, and careers.
See GenTX Day 2012 in Action
GenTX Day 2012 was bigger and better than ever before. See how this year’s GenTX Day came to life in communities all across Texas.
This report (PDF) provides an overview of GenTX Day 2012 across Texas, including a summary of activities, engagement, media highlights, and spotlights of communities who made GenTX Day 2012 a huge success.
Our Reach Grows Through Key Statewide Partners
NFL quarterback and Longhorn legend Vince Young returned for a second straight year as the GenTX Day statewide spokesperson. Vince offered his time to make media appearances, share his personal story, and offer words of encouragement to students at pep rallies held at Del Valle High School and Akins High School in Central Texas. Explaining his continued commitment to Generation TX, Vince said “I believe so strongly in this movement and its message to Texas students about the importance of a college education and career path.”
San Antonio-based supermarket chain H-E-B also returned as a statewide business partner for GenTX Day 2012, with 50,000 employees in nearly 300 locations around Texas wearing college T-shirts along with special co-branded buttons in recognition of GenTX Day. H-E-B Vice President of Customers Insights Jorge Elizondo, said, “H-E-B is Generation TX, and we are proud to continue our participation as a statewide business partner. At H-E-B, we strongly believe that education is the key to a vibrant Texas economy for the future of our state, our Partners and our communities.”
Generation TX also welcomed a new statewide business partner for GenTX Day 2012, national college bookstore and outfitter Neebo. With 32 stores across Texas, Neebo helped GenTX Day go big by promoting GenTX Day in their stores and offering a special 25% discount on any college T-shirt purchased between May 1-4 in honor of GenTX Day.
Strong statewide and major market media partnerships-including those with Univision, Belo Corp. stations KVUE (Austin), WFAA (Dallas) and KHOU (Houston) and the Texas Association of Broadcasters-helped spread the message about GenTX Day airing interviews and public service announcements.
Local Partners Shine on GenTX Day
With the tireless support of local partners, GenTX Day continued to grow in its second year and spread to more places than ever before, including El Paso, Abilene, Lubbock, Laredo, Harlingen, Edinburg, Corpus Christi, Austin, San Marcos, San Antonio, Dallas, Fort Worth, Killeen, Houston, Nacogdoches, Tyler, and others.
After speaking at a GenTX Day pep rally held at Austin’s W. Charles Akins High School, AISD Superintendent Dr. Meria Carstarphen wrote on her blog, “Community-based movements like GenTX are vital to supporting this objective. I am proud to participate in their efforts to make this generation of students the most successful in Texas history!”
Every community brought its own unique approach to celebrating GenTX Day, not only encouraging everyone to wear college T-shirts, but also organizing activities. Some communities focused on large community-wide events while others focused on in-school pep rallies and presentations. Many communities held their own press conferences to promote GenTX Day and secured the support of their local elected officials who lent their support by issuing official proclamations and recording official messages.
Business came through in a BIG way this year! In addition to statewide business partners for GenTX Day, local communities recruited businesses such as Stripes convenience stores, United Supermarkets, Covenant Health Systems, Sonic, McDonald’s, Domino’s Pizza, AT&T, Gold’s Gym, campus2careers and Lone Star Bank to name a few. Janie Ramirez, Executive Director, says of business involvement in her region, “The South Plains Generation TX campaign is not only reaching out to students and parents to promote college and career readiness, it is also involving businesses in this initiative like United Supermarkets and Covenant Health System.” Covenant Health Systems donated $10,000 to fund scholarships for the future for students from the South Plains region.
Local chambers of commerce got involved in showing their support as well. Bruce Partain, CEO of the Nacogdoches County Chamber of Commerce remarked, “Being a role model is not just for educators, but especially for those of us in business.”
To all of our partners and everyone who contributed to the success of GenTX Day, thank you for making GenTX Day 2012 such a big success. Your efforts will inspire many Texas students to continue their education and achieve their goals for themselves and their families.