Thursday, May 3, 2012 | The New York Times The Choice blog
Calling all Texans with college apparel: Friday is Generation TX Day, or “GenTX,” as the event’s organizers call it. Students all over the Lone Star State will be wearing T-shirts from their favorite universities to increase awareness about college attendance.
By 2030, “nearly 60 percent of all Texans will have only a high school diploma or less,” a 2005 study from the federal Bureau of Labor Statistics predicted.
GenTX is part of a statewide initiative with the Texas Higher Education Coordinating Board to encourage an entire generation of Texans to attend two- or four-year colleges. The movement is financed by a grant from the United States Department of Education.